Our Mission: No Child Left Behind
CoachPulse exists to support youth sports through inclusive skill tracking that focuses on minimum standards, not rankings.
The Problem We're Solving
Youth sports coaching often creates hierarchies that exclude children. When coaches focus on rankings or "star players," many kids fall through the cracks—missing fundamental skills that prevent them from participating fully and enjoying the game.
We've heard too many stories: "I don't want to play with X,Y or Z, they're rubbish." This mindset stems from systems that rank instead of develop, that compare instead of uplift.
CoachPulse was built on a different philosophy: every child can reach game-ready competency when coaches have the tools to systematically track and address skill gaps.
Our Core Belief
"Youth sports should be about development, inclusion, and joy—not about focusing attention on subsets of players due to physical attributes and skill level at such a young age when talents develop and mature at different rates. When we focus on minimum standards instead of rankings, every child can participate with confidence and dignity, developing a passion for long term engagement."
Our Philosophy
Minimum Standards, Not Rankings
We track progress toward game-ready competency for every player. We identify who needs support and ensure everyone reaches the baseline to participate fully, all while still celebrating individual growth and effort.
Team-First Model
Teams are the centre, not individual coaches. Head coaches create and configure teams, assistant and volunteer coaches join and collaborate. Everyone works toward shared standards.
Sport-Agnostic Design
Built for any youth sport through a template-based architecture. For any sport where systematic skill development matters.
The Team
James King
Founder & Developer
James is a qualified rugby coach and referee with firsthand experience coaching youth teams. He built CoachPulse to ensure every player gets systematic support to reach game-ready status, so that every player gets the attention they need to enjoy the sports they are playing.
By day, James is a partner at New Model VC, where he invests in high-growth companies. He brings a two decades of experience building venture-backed technology platforms and applies those skills to solving real problems in youth sports.
Our Approach
Evidence-Based Skill Tracking
We use proven frameworks (like RFU guidelines for rugby) as starting points, then let coaches customize based on their experience and context. Two-coach confirmation reduces bias and ensures consistency.
Privacy-First Design
Coach-only access in MVP. No public rankings, no social comparison, no pressure on children. Parents receive progress reports, but data stays within the coaching team until we build proper consent systems.
Coach-Driven Development
Built by a coach, for coaches. Every feature solves a real problem from the training ground. We prioritise pitch-side usability over flashy dashboards. Mobile-first, offline-capable, simple.
The Journey So Far
MVP Launch
Production-ready platform with skills tracking, team balancing, PDF reports, and multi-coach collaboration.
Template Library
Community-driven repository of skill frameworks. Export your squad's configuration, import proven templates from other coaches, customize for your context.
Multi-Sport Expansion
Templates for football, basketball, hockey, tennis and more. Parent portal for progress reports. Advanced analytics for long-term development tracking.
Join the Movement
Help us transform youth sports from exclusion to inclusion, one team at a time.